Paul Cannon, 17th August 2023

Use AI to manage your content

Artificial intelligence (AI) is a powerful tool for transforming content output. It can help you streamline content production and reduce your team’s workload. This will ensure your team doesn’t become overwhelmed.
 
It’s important to remember that AI tools such as ChatGPT are most effective when combined with human expertise. They can automate certain aspects of content management. However, your team’s creativity, strategic thinking, and editorial judgment remain crucial for producing high-quality content.

Identifying user needs should always be your starting point before you use AI to generate or track content. Use technology to make informed decisions about user needs rather than being led by it. This will ensure you are putting your audience first. 

 
Here are some ways AI can be useful at different stages of an agile workflow.
 

Content ideas and planning

AI-powered tools such as Google Trends can analyse vast amounts of data to provide insights and suggestions for content ideas. 
 
They can help you:
  • identify trending topics
  • perform keyword research
  • generate content briefs
This can save you time and effort in brainstorming and planning.
 

Workflow automation

AI tools can automate repetitive tasks and streamline your content production process. 
 
For example, you can use AI-powered content management systems (CMS) to schedule, publish, and distribute content across various platforms automatically. 
 
This frees up your team’s time, allowing them to focus on more strategic and creative tasks.
 

Content creation and optimisation

Natural language processing models such as ChatGPT-4 can help you generate high-quality content.
 
They can generate initial drafts, and provide grammar and style suggestions. They can even help with multilingual translations. 
 
AI-powered tools can also optimise content for search engines, ensuring it ranks well and reaches the intended audience.
 

Proofreading and readability

AI tools such as Hemingway and Grammarly can help with proofreading and readability. This allows you to focus on improving the clarity, focus and structure of content to meet user needs with simplicity and clarity.
 
Remember that these tools are not flawless and may not catch every error or provide context-specific suggestions. It’s always advisable to review and edit your content manually, especially for critical or sensitive pieces. 
 

Content performance analysis

AI tools such as Adobe Analytics can also be used to analyse content performance metrics and provide actionable insights. 
 
They can track key performance indicators (KPIs) such as:
  • page views
  • engagement rates
  • conversion rates 
You can use this data to identify what content works with your audience and make informed decisions about future content creation.
 

Intelligent content curation

AI algorithms can analyse user behaviour, preferences, and interests to create personalised content recommendations. 
 
By understanding your audience better, you can deliver tailored content experiences that increase engagement and satisfaction.
 

Social media management

You can also use AI to schedule posts and suggest optimal posting times based on metrics. This allows you to focus on content strategy, such as optimising user journeys across content.
 

Resource allocation and scheduling

AI tools such as Dayshape or Mosaic can help you allocate resources effectively by assessing the availability, skills, and expertise of your team members. 
 
They can also assist in workload balancing by suggesting optimal task assignments and deadlines based on individual capacities and project timelines.
 

Predictive analytics

AI can analyse historical data and patterns to make predictions about future workload and resource requirements. 
 
This allows you to:
  • plan and allocate resources
  • make sure you have the necessary capacity to meet upcoming content demands
We can help your organisation to reduce its workload and adapt to new technologies such as AI. Get in touch to chat about what your organisation needs.