Make your website more visible with technical SEO Technical SEO sounds complex, but it’s really quite simple. It focuses on technical website elements such as […]
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Stay up to date with SEO trends and algorithms “How can I keep my SEO strategy up to date?” is one of the most important […]
Search engine optimisation (SEO): 10 biggest mistakes to avoid Search engine optimisation (SEO) is a great way to improve website rankings and authority for your […]
Measure the success of your search engine optimisation (SEO) strategy Let’s imagine you’ve done a load of stuff to improve search engine optimisation (SEO) on […]
Developing a SEO strategy that works Search engine optimisation (SEO) helps search engines such as Google find, understand and rank your content. By developing an […]
How content design training can get you more customers Bad design. You can see examples of it wherever you look. A road sign saying “Keep […]
Ownership, privacy and AI: the gritty side of the glitter Respecting copyright laws is a thorny and complex issue, especially in the world of AI-generated […]
Rethinking digital accessibility for older people By 2050, 22% of the world’s population will be over 60 years old, according to the World Health Organisation. As […]
Make your content team contented through content strategy When you don’t have a useful content strategy you can get problems with your content team morale. […]
How to write great AI prompts for Chat GPT You can use ChatGPT (an online chatbot powered by artificial intelligence) to help you create content […]
Hire a content designer: increase capacity, not headcount Producing quality content is difficult when you don’t have the team or the time. So, how can […]
Show stakeholders the value of content transformation Transforming your content strategy will help you improve brand awareness and engage your audience. But how can you […]
Use governance to improve content without spending lots of money Your business can easily spend thousands on technology. This includes content management systems (CMS) and […]
Design better error messages to improve user experience Error messaging can easily be overlooked by product teams. Left to the last moment, error messages can […]
Use AI so it doesn’t use you Using AI tools such as Chat GPT can help you streamline content production and reduce your team’s workload. […]
Make your website legally accessible Around 61 million people in the United States and at least 14.6 million in the UK have hearing, visual, speech, […]
AI and content design in 2024 As we approach 2024, conversations in the content design community about artificial intelligence (AI) are moving on. AI’s transformative […]
Choose great tools for tracking performance Finding out how people interact with your content is key. You need evidence (data) so you can identify how […]
Create a business case for user experience design Convincing stakeholders that they should use user experience (UX) design can be tricky. That’s why writing a […]
Use data to get the truth about content performance Data analytics tools help you measure website performance so you can make decisions about improving your […]
Conquer the Matrix: use AI to transform your content strategy Artificial intelligence (AI) is becoming an essential tool for content creation, management and strategy. […]
Stop the nightmare of bad content haunting you You see it out of the corner of your eye. You don’t want to see it. You really […]
How to use AI so you don’t end up with boring (or bad) content I began writing this article with content generated by Artificial Intelligence […]
Start making the most of analytics and data Data analytics are key to creating content that meets audience needs. Read our tips for making the […]
Why a new CMS won’t solve your business problems A content management system (CMS) is software that helps you to create, edit, and manage digital […]
Start with accessibility when you create content More than one billion people worldwide have a disability. This includes disabilities that are: auditory visual speech physical […]
Understand your audience through their online behaviour Using data analytics is a fantastic way to help you track activity on your website. But how do you use […]
ChatGPT: What it is and how it can help your content team Artificial intelligence (AI) tools such as ChatGPT are playing an increasingly important role […]
Use AI to manage your content Artificial intelligence (AI) is a powerful tool for transforming content output. It can help you streamline content production and […]
Content transformation 3: how winning is done In parts 1 and 2 of this blogpost series about the future of content transformation, I talked through the real challenges that […]
Content transformation 2: the return of the walking dead In part 1 of this blogpost series, I talked about rethinking transformation, recognising that it is tough and […]
Content transformation 1: Frodo’s trusting smile (Part 1 – The end of the beginning) Beginnings are often tough, but they’re also usually quite fun. […]
Content conundrums: why we need subject matter experts Subject matter experts play a massive role in content design, bringing professional insight to all our work. […]
Paul Cannon, 5 June 2023 Miraculous face cream: designing with data to target your audience Content strategy is a meticulous and methodical process. This means […]
How ContentEd shows content designers at their best The newest member of our team gives us their first-time experience of a content design conference in […]
Bad content is not your problem – here’s why For many organisations, a website redevelopment project is a chance to make things better. On the […]
Content operations audits: why you need one and how to do it Understanding all of the people, processes and technology that combine to make an […]
5 reasons you need a content audit now When we talk about content audits for your website or online channels we’re basically talking about gathering […]
Get to the point: why I chose content design I got into content design because I have read a lot of bad content. At university, […]
Content design basics: 5 questions that will improve your content When you start on a new piece of content, staring at the blank page, […]