Conquer the Matrix: use AI to transform your content strategy
Artificial intelligence (AI) is becoming an essential tool for content creation, management and strategy.
As Morpheus says to Neo: ‘The Matrix is everywhere. It is all around us. Even now in this very room.”
But while it may seem the AI revolution is happening too fast, there’s no need to freak out. Yes, using AI tools comes with certain risks and challenges. But let’s talk about the positive side.
Use AI to ease your content burden
You can use different AI tools at every stage of a project to ease the burden on your team and transform your content strategy.
For example, AI can help you:
- Plan your content strategy.
- Automate your workflow.
- Craft high-quality content.
- Proofread and edit your content.
- Measure your success.
- Manage social media.
- Organise your team.
There will still be a lot of difficult decisions to make and you’ll need to rely on human expertise and creativity.
However, embracing AI will make it easier for your team to create good content and manage it efficiently.
Then, like Neo, you can conquer the Matrix.
Plan your content strategy
I often get stuck for ideas. This is where AI-powered tools such as Google Trends can be really useful as a springboard.
GT is capable of analysing vast amounts of data and providing insights and suggestions for content ideas.
It can help you:
- identify trending topics
- perform keyword research
- create content briefs
This means brainstorming and planning can be a whole lot less stressful and time-consuming.
Automate your workflow
Another great way to use AI tools is to automate repetitive tasks. This can streamline your content production process.
For example, you can use AI-powered content management systems (CMS) such as Contentful or Kontent.ai. These can help you schedule, publish, and distribute content across various platforms automatically.
This frees up time, allowing your team to focus on strategic and creative tasks.
Craft high-quality content
Language processing models such as ChatGPT can help you generate information for high-quality content.
However ChatGPT can also help you:
- create initial drafts (for example, you can prompt ChatGPT to create a whole outline for a blog in SEO and reader-friendly language)
- get grammar and style suggestions (with help from automated writing assistants such as Grammarly)
- make multilingual translations (by pasting your work into free AI language tools such as Google Translate)
You can use these tools to optimise content for search engines.
Using AI tools well can help your content ranking and potential to reach the intended audience.
Proofread and edit your content
AI tools such as Hemingway and Grammarly can help with proofreading and readability. This allows you to improve the clarity, focus and structure of content so it can meet people’s needs.
Remember that these tools aren’t flawless. They won’t always catch every error or provide a context to their suggestions.
We recommend reviewing and editing your content manually, especially with critical or sensitive posts.
Measure your success
AI tools such as Adobe Analytics can be used to analyse content performance and provide actionable insights.
Adobe analytics can track key performance indicators (KPIs) such as:
- page views
- engagement rates
- conversion rates
You can use these analytics to:
- identify what pages work with your audience
- make informed decisions about what content to create in future
Analyse user behaviour
AI algorithms can analyse your audience’s behaviour and interests to create personalised recommendations.
By understanding your audience better, you can deliver tailored content that meets their needs.
Manage social media
You can use AI to schedule posts and suggest the best times to post, based on metrics. This use of AI frees you up to focus on your content strategy and make it easy for people to find the content they need.
Organise your team
AI tools such as Dayshape or Mosaic can help you allocate resources effectively. For example:
- matching employees with jobs based on their skills and location
- creating visual timelines that provide a clear picture of staff availability and absences
Predictive analytics
AI can analyse historical data and patterns to make predictions about:
- future workload
- how much time and effort you’ll need from your staff
This allows you to:
- plan and allocate resources
- make sure you have the necessary capacity to meet upcoming content demands
We can help your organisation to reduce workload and adapt to new technologies such as AI. Get in touch to chat about what your organisation needs.
